E-commerce Catalog Management Challenges to Know

For the corporate sector, it is no news that the e-commerce industry is growing immensely. And as the online stores and their business grows, major challenges are bound to follow.

When you own an online business, whether a recent or a well-established one, the challenges remain nearly the same. One such hurdle that every e-commerce business has to face is Catalog Management. Without effective catalog management, you cannot ensure easy access to your products online, you cannot improve conversions or even make your site credible to the customers.

Introduction to Catalog Management

Catalog management in an e-commerce business is defined as the process that is carried out to generate accurate product data. It is done to make sure that the customers are made aware of what you are offering them.

The problem with catalog management is that when the number of products gets too much, it becomes significantly harder to keep track of. And once you start to lag, you fail to keep up with the correct format and target the right marketplace, etc.

This is why many businesses, small and big are opting for a data entry outsourcing company. These experts who can assist you with your catalog management needs can boost your site’s customer experience, SEO, workflow all with catalog management.

Challenges faced in Catalog Management

  • Keeping the Product List Updated

E-commerce catalog management’s prime elements include updating your product list. This is an everyday task as the product’s price keeps on fluctuating, new products are added regularly, etc. It means for your online business, you could spend a fair amount of your time updating your website’s SKUs. Updating your product list day in and day out is not only stressful but also takes away your attention from other important work.

  • Standardizing Product Catalog Management

Further, standardizing your product catalog management is utterly crucial for an e-commerce business. It is done to ensure that the customers are facilitated with a similar experience throughout. After you categorize different products, you can display precise information about a product that a customer is looking for. Otherwise, you might have to manually organize the products for different audiences and even the sales medium like social media, online store, and more.

  • Duplicate Listing

One of the most common challenges is duplicate listing. As mentioned, the online business has advanced noticeably and sellers are doing anything and everything to beat their competitors. Duplicate listing is the number one of these tricks. Although the duplicate listing is not allowed for a product that is already there, sellers are doing it to get a higher ranking. Therefore, for your old listed product, gaining organic ranking will require more effort than usual to get conversions.

  • Considering Different Audiences

For your extensive range of products, you are going to find a variety of audiences online. So, e-commerce businesses have multiple catalogs for these audiences. Many businesses forget to consider the audience of each catalog leading to similar content that can further affect your business when offering bulk pricing for B2B customers. Hence, you must double-check the information for different catalogs according to their audience.

Solution for Catalog Management Challenges

For all these given challenges and more, there is one simple yet powerful solution. Hire a data entry outsourcing to take care of your entire catalog management requirements. This way you do not have to worry about the product data’s size or anything else. You can hand over these tasks to your outsourcing professionals who will take it from there saving your time and effort.

Computyne is an experienced and affordable data entry outsourcing company that can offer you reliable e-commerce catalog management services and more. Reach out to them now and help your online business grow effectively beating all the competition.

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Understanding the Importance of Catalog Management

The E-commerce market is vast and you need to do everything to make your business accessible to your potential customers. Catalog management is surely one of the most common and important strategic processes. You might not realize but these small elements eventually help improve your business.

Do you know what catalog management is? How it will work and benefit your e-commerce store? In case, you don’t know, it’s high time you do now. Let us guide you through the concept of catalog management. We shall begin with a detailed introduction.

What is Catalog Management?

Catalog management is a business operation that is carried out to streamline product detailing on the site. It ensures that the products and services are listed effectively and are easily accessible online by your customers.

Products catalog management is an effort to make shopping convenient for visitors which builds a level of trust between both parties. Catalog management allows merchants to know what audience to target and also makes tracking inventory simpler for them.

Some of the factors included in products catalog management are:

  • Size
  • Price
  • Color
  • Material

How practicing Catalog Management will benefit your business?

Now that you know what catalog management is, we will shed some light on its importance for your business.

  • Enhanced Business Quality

As mentioned above, with this practice you streamline consistent product details. And this has a direct impact on your business’s overall quality. Rich and well-defined product data across all channels makes the customer’s shopping experience more pleasant. They can effortlessly find whatever product they are looking for. This will create a genuine omnichannel experience for the customers and help you boost your business more and improve the quality of your service.

  • Gives you an Edge Over Your Competitors

As a customer, you would always go back to the store where finding what you need is easier than the one where it isn’t. Therefore, by hiring a data entry outsourcing company for catalog management, you give yourself an edge over your competitors. Regardless of other factors like options and product prices, shoppers love to shop where they can save time. If you have products precisely detailed and lined up, they are coming back for you every time and not your competitors who don’t have catalog management.

  • Prevents Indefinite Errors

When you don’t have an outsourcing company helping you out with catalog management, errors in product information become very common. The effects of which can be on a large scale. The inaccurate product info or no product info can decrease sales as customers today prefer going through the product details first. Wrong product info can also harm your brand’s reputation across the market.

What are some of the common catalog management challenges?

  • Multichannel Sales

Different e-commerce platforms have different requirements when it comes to product information. It means you have to remember each platform’s unique composition for your product to sell your product there. Once you start selling across these platforms, maintaining consistency is a big challenge.

  • Ensuring Accurate Product Tags

Product tags are used to help customers easily identify a particular product on an online store. These are also helpful in tracking inventory. If your catalog management is not poor, the product tags won’t be precise. This ultimately leads to internal inefficiencies and might also increase the chances of wrong information being displayed to visitors on different products.

Conclusion

The information that we have above is more than enough for you to opt for catalog management. The next challenge is to find a reliable outsource service for the same. If you don’t want to waste too much time searching, visit Computyne. They are an affordable and experienced data entry company that can assist you with your catalog management requirements and more.

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5 Best Practices for Ecommerce Product Catalog Management

Your product catalog is of paramount value, as it holds every minute detail of the products lying on your inventory shelves. It ensures that all your product information is updated, including; prices, product specifications, digital assets, marketing copy, etc. This allows the visitors on your website to have a thorough knowledge of your products and also make them accessible, helping you stand out in the competition. This increases the importance of product catalog management in your business.

By having a well-managed catalog, the merchants who are interested in your goods will find it easier to invest in your products. Catalog management is a smart way to facilitate your workflow since it is a modern-day solution to simplify the complexities of running a business.

The process includes organizing, standardizing, publishing the product details, and making sure that everything is mentioned accurately.

Why is ecommerce catalog management important?

As we all know, everything is on the internet nowadays. This fact has boosted the trend of e-commerce websites, which means, if you are a business owner, you have to keep a virtual log of all your products. It means product catalog management for online retailers is an indispensable aspect.

It not only provides information about all the products that a merchant has in its store but also plays a major role in increasing the sales quotient by providing quality to your business model. While planning for ecommerce product catalog management, one has to ensure that it meets all the latest day scenarios in the market and make it easy to understand.

Also, the accuracy of the details is foremost, which can make product catalog management a game-changer for your venture.

Product catalog management in ecommerce: challenges involved

The idea of product catalog management seems easy. However, that is not the case. The practice of managing a catalog involves various challenges.

  • Involvement of various challenges: One of the biggest challenges that a merchant may face while preparing a product catalog is a variety of online retailing platforms that follow different specification formats. This is why it is highly recommended to a professional expert that provides catalog management services.
  • The readability: It is highly important to keep your product details clear, precise, and accurate. This involves specifications, pricing, well-categorized products, and various other details.
  • Choosing the right catalog management tool: Selecting the right e-commerce product catalog management tool is not easy. You need to have the right knowledge of the technicalities of the software. It also requires you to have a thorough understanding of a widened internal operational system.

Looking for a catalog management?

Manage your ecommerce product catalog with these 5 best practices

Since we have discussed how important product catalog management is and what factors make it hard to maintain a catalog, let us now look at catalog management best practices that help facilitate your entire experience.

1. Provide relevant information

  • As an e-commerce business owner, it should be your aim to provide the right product information to your customers. This not only helps the customers browse through the web-store with ease but also increases their trust factor in your services. Hence, it is essential to provide comprehensive information about your products that are updated and accurate. There are several catalog management companies in the market that can help you with your product catalog. You can also add images that are relevant to your products.

2. Categorization of products

  • Putting all your products in different categories that are appropriate as per their specifications is another great way to create a well-planned product catalog. It also enhances the overall experience of your customers as they browse through your e-store. Ecommerce product catalog management includes ensuring that all product tags, such as size, color, etc., are correctly mentioned. Also, you must add some extra but relevant specifications to your product description.

3. The difference between online and offline catalogs

  • As we all know that the major difference between an online and an offline catalog is the amount of information included. An offline catalog usually contains a lot of added information, whereas, in the case of an online catalog, only precise information is provided to the user, which should be worth the catch. If you are confused between the two, then it is best to take help from professional catalog management services for your business.

4. Personalize your product catalog

  • It is important to keep in mind that your product catalog for B2C has to be different from the one for B2B purposes. This includes pricing, quantities, and various other factors. Hence, personalization during catalog management is crucial. It provides you custom-made solutions for your business.

5. Use up-selling techniques

  • One of the most interesting ways to increase your sales is by using the right techniques. Product catalog management for online retailers is a great opportunity to showcase your goods and services and lure them into buying some additional items. For example, suppose a person searches for an eye-shadow palette. In that case, you can provide them details about various other eye make-up products such as eyeliner, mascara, kohl, or maybe a better quality best-selling eye shadow product? This not only provides the customer to have a wide variety of options to choose from but also acts as a great way to upscale your sales chart.

Conclusion:

E-commerce management is not an easy task, but it is a promising way to succeed in this competitive world. By utilizing catalog management best practices, it becomes easy for any merchant to have a good hold over its product list. It is also an excellent way to make sure that you are not lagging behind and providing accurate details about all the products in your store to the interested businesses and customers in the market. Hiring a professional is the best way to successfully create and maintain a product catalog for your business, with a professional look that is up-to-date.
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