29 Oct
For the corporate sector, it is no news that the e-commerce industry is growing immensely. And as the online stores and their business grows, major challenges are bound to follow.
When you own an online business, whether a recent or a well-established one, the challenges remain nearly the same. One such hurdle that every e-commerce business has to face is Catalog Management. Without effective catalog management, you cannot ensure easy access to your products online, you cannot improve conversions or even make your site credible to the customers.
Introduction to Catalog Management
Catalog management in an e-commerce business is defined as the process that is carried out to generate accurate product data. It is done to make sure that the customers are made aware of what you are offering them.
The problem with catalog management is that when the number of products gets too much, it becomes significantly harder to keep track of. And once you start to lag, you fail to keep up with the correct format and target the right marketplace, etc.
This is why many businesses, small and big are opting for a data entry outsourcing company. These experts who can assist you with your catalog management needs can boost your site’s customer experience, SEO, workflow all with catalog management.
Challenges faced in Catalog Management
- Keeping the Product List Updated
E-commerce catalog management’s prime elements include updating your product list. This is an everyday task as the product’s price keeps on fluctuating, new products are added regularly, etc. It means for your online business, you could spend a fair amount of your time updating your website’s SKUs. Updating your product list day in and day out is not only stressful but also takes away your attention from other important work.
- Standardizing Product Catalog Management
Further, standardizing your product catalog management is utterly crucial for an e-commerce business. It is done to ensure that the customers are facilitated with a similar experience throughout. After you categorize different products, you can display precise information about a product that a customer is looking for. Otherwise, you might have to manually organize the products for different audiences and even the sales medium like social media, online store, and more.
- Duplicate Listing
One of the most common challenges is duplicate listing. As mentioned, the online business has advanced noticeably and sellers are doing anything and everything to beat their competitors. Duplicate listing is the number one of these tricks. Although the duplicate listing is not allowed for a product that is already there, sellers are doing it to get a higher ranking. Therefore, for your old listed product, gaining organic ranking will require more effort than usual to get conversions.
- Considering Different Audiences
For your extensive range of products, you are going to find a variety of audiences online. So, e-commerce businesses have multiple catalogs for these audiences. Many businesses forget to consider the audience of each catalog leading to similar content that can further affect your business when offering bulk pricing for B2B customers. Hence, you must double-check the information for different catalogs according to their audience.
Solution for Catalog Management Challenges
For all these given challenges and more, there is one simple yet powerful solution. Hire a data entry outsourcing to take care of your entire catalog management requirements. This way you do not have to worry about the product data’s size or anything else. You can hand over these tasks to your outsourcing professionals who will take it from there saving your time and effort.
Computyne is an experienced and affordable data entry outsourcing company that can offer you reliable e-commerce catalog management services and more. Reach out to them now and help your online business grow effectively beating all the competition.
